Digital Marketing Free Training Program for Colleges and Freshers
Digital Marketing Courses: Duration - 1 Month
Course at a glance:
Course paradigm:
Course at a glance:
- Basic Marketing and Digital Marketing
- Search Engine Optimization
- Search Engine Marketing
- Online display and Video Marketing
- Branding and Marketing Communication in Digital Age
- Social Media Marketing
- Mobile Marketing and E-mail Marketing
- Digital Media and Marketing Analytics
- Website Design and E-commerce
- Managerial Communication and Content Management on Digital Platform
- Affiliate Marketing
- Managing People and IT for Digital Marketing
- Monetizing Digital Assets
- Integrated Digital Marketing Strategy
- Capstone Project – A comprehensive project related to the different facets of digital marketing as discussed in the program
Course paradigm:
- Business requirement gathering & product knowledge.
- Competitors analysis, competitors keywords, general search keywords.
- Key words analysis
- Keywords selection based on - product variants.
- Keywords selection based on - prices.
- Keywords selection based on - Geographical location : countries.
- Keywords selection based on - Geographical location : cities.
- Keywords selection based on - Geographical location : local areas.
- Overview on digital marketing tools - affiliate tool/lead generation tool (with lead owner tracking)
- Social media marketing tools
- 3rd party based marketing
- Programs for visitor/audience induction & retention - non product related induction (video based)
- Programs for visitor/audience induction & retention - non product related induction (image based)
- Website/portal development.
- Implementation of complete digital marketing on your portal.
- Creating high value digital assets with organic ranking.
- Looking for prospect customers for high value digital assets and ranks. Monetizing the digital asset.
Specialization on
- MLM, agency & sub-agency management
- Alliances and channel partners development and management
- Development of nodal points
- People management and talent transformation for IT(digital marketing)
- Entrepreneurship
Short term workshop
Digital marketing & Cloud computing
Duration: 1- Day Workshop- Keywords analysis
- keywords designing
- Affiliate marketing and management
- Distribution
- Social media marketing
- Social media marketing tools
- Digital marketing tools
- Cloud computing - rapid cloud development
- MLM - multi level marketing
- Entrepreneurship program